diff --git a/website/front-page.php b/website/front-page.php
index f49c99c..a1e0956 100644
--- a/website/front-page.php
+++ b/website/front-page.php
@@ -101,7 +101,7 @@
                 <div class="privacy-bullets">
                     <span class="privacy-bullet">No accounts required</span>
                     <span class="privacy-bullet">No analytics</span>
-                    <span class="privacy-bullet">No ads</span>
+                    <span class="privacy-bullet">No ads, ever</span>
                     <span class="privacy-bullet">Encrypted local storage</span>
                     <span class="privacy-bullet">Hard delete = permanent</span>
                 </div>