diff --git a/api/businesses/get.cfm b/api/businesses/get.cfm
index a7380ca..47a0889 100644
--- a/api/businesses/get.cfm
+++ b/api/businesses/get.cfm
@@ -141,7 +141,7 @@ try {
         "IsHiring": q.BusinessIsHiring == 1,
         "TaxRate": taxRate,
         "TaxRatePercent": taxRate * 100,
-        "BrandColor": len(q.BusinessBrandColor) ? q.BusinessBrandColor : ""
+        "BrandColor": len(q.BusinessBrandColor) ? (left(q.BusinessBrandColor, 1) == chr(35) ? q.BusinessBrandColor : chr(35) & q.BusinessBrandColor) : ""
     };
 
     // Add header image URL if extension exists
diff --git a/api/businesses/saveBrandColor.cfm b/api/businesses/saveBrandColor.cfm
index 9164c43..e110e8e 100644
--- a/api/businesses/saveBrandColor.cfm
+++ b/api/businesses/saveBrandColor.cfm
@@ -47,8 +47,8 @@ if (len(brandColor) GT 0) {
   if (len(brandColor) != 6 || !reFind("^[0-9A-Fa-f]{6}$", brandColor)) {
     apiAbort({ "OK": false, "ERROR": "invalid_color", "MESSAGE": "Color must be a valid 6-digit hex color (e.g. 1B4D3E or ##1B4D3E)" });
   }
-  // Store with # prefix, uppercase
-  brandColor = chr(35) & uCase(brandColor);
+  // Store uppercase, no # prefix
+  brandColor = uCase(brandColor);
 }
 
 // Update the database
diff --git a/api/menu/getForBuilder.cfm b/api/menu/getForBuilder.cfm
index 2c93919..0b29468 100644
--- a/api/menu/getForBuilder.cfm
+++ b/api/menu/getForBuilder.cfm
@@ -411,7 +411,7 @@ try {
             SELECT BusinessBrandColor FROM Businesses WHERE BusinessID = :bizId
         ", { bizId: businessID }, { datasource: "payfrit" });
         if (qBrand.recordCount > 0 && len(trim(qBrand.BusinessBrandColor))) {
-            brandColor = qBrand.BusinessBrandColor;
+            brandColor = left(qBrand.BusinessBrandColor, 1) == chr(35) ? qBrand.BusinessBrandColor : chr(35) & qBrand.BusinessBrandColor;
         }
     } catch (any e) {
         // Column may not exist yet, ignore
diff --git a/api/menu/items.cfm b/api/menu/items.cfm
index 7ef995f..5b484ab 100644
--- a/api/menu/items.cfm
+++ b/api/menu/items.cfm
@@ -497,7 +497,7 @@
       { datasource = "payfrit" }
     )>
     <cfif qBrand.recordCount GT 0 AND len(trim(qBrand.BusinessBrandColor))>
-      <cfset brandColor = qBrand.BusinessBrandColor>
+      <cfset brandColor = left(qBrand.BusinessBrandColor, 1) EQ chr(35) ? qBrand.BusinessBrandColor : chr(35) & qBrand.BusinessBrandColor>
     </cfif>
     <cfcatch>
       <!--- Column may not exist yet, ignore --->